Fabletics: Finding Success in Today’s Economy

Understanding the economy isn’t something for the faint of heart. There are so many information sources, all saying different things. It’s hard to know whether today’s economy is in a good place or not. The one thing is assured, and will always be assured, is that fashion continues to be the hardest industry to thrive in.

The best hope many have is becoming a passing trend. Other than that, trying to compete with Amazon’s 20 percent control of the fashion e-commerce market makes success bleak. Despite that, Kate Hudson seems to have found a way to do the impossible.

Kate Hudson managed to grow a $250 million fashion brand. Fabletics is one of the most popular activewear brands in the world. For over three years, Fabletics has introduced its members to aspirational designs at affordable prices. It’s that combination, mixed with convenience that makes Fabletics so popular.

Kate Hudson decided to launch Fabletics after meeting some people who agreed with her about current fitness wear. Most activewear companies produced either expensive products or bland products. Fabletics focuses on created stylish and comfortable outfits that anyone can afford. Their styles are so impressive; Fabletics is the biggest provider of fitness wear among millennials.

That’s quite an impressive accomplishment; especially considering how much millennials love shopping online from wherever is cheapest. One way to solve that problem is by doing what Fabletics did; only offer products that can only be found on Fabletics. Additionally, Fabletics began opening physical stores, to welcome their members to a new Fabletics.

Fabletics physical stores host events and other activities as a way to build relationships with their local members. The stores also have special features that link each member’s online shopping cart to their in-store shopping cart. That way, no matter where they buy, their interests are remembered by Fabletics.

According to a non-sponsored reviewer, Fabletics is actually worth the money. To her surprise, the quality is better than she expected, especially for that price. The pair of leggings she bought from Fabletics feels just as great, if not better than her pair of Lululemon’s.

She was also impressed by the wide variety of styles; everything from simple tops and bottoms to sheer fabrics and cut-outs. If anyone is interested in seeing Fabletic’s wide variety, they can take a lifestyle quiz.

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