It wasn’t that long ago that a cruelty free and Vegan friendly makeup company called Lime Crime was born. At first it seemed as if the only hope there was for the world was to offer a bland selection of makeup. Soon, a company started to develop amazing, true to life color makeup that simply changed the world one bright color at a time. Behind all of these colorful unicorns was the Unicorn Queen herself, Doe Deere the CEO and founder of Lime Crime. Doe was Russian born and raised between her mother land and New York City. The two experiences made her creative and colorful in her own rite.
Ever since she was a child Doe loved to play dress up and later in life she started to create a line of fashion items for sale and needed makeup to match. As a result, she started to create that too and it was colorful and fun. Does started to become known as a cosmetic rebel because Lime Crime was not making boring beauty products like all of the other cosmetic companies in the industry. Their rich, bold colors started selling faster than they could be produced. Soon Doe Deere started to speak to other business owners and university students who wanted to be business leaders and future world leaders. Doe’s message was crystal clear, be who you are and follow your heart.
It seems the heart is at the center of Doe Deere’s message and Lime Crime as a company. Doe tells everyone to follow their heart and stay true to it because the heart knows the way. Doe feels strongly that the heart can not and will not mislead you if you listen. Doe followed her heart when she created the company and the product line. She took a hundred dollars out of her pocket and her larger than life dream and built Lime Crime from the ground up.
Today the company makes and carries some of the most sought after products in the cosmetic industry. Gone are the days of your mother’s – mother’s make up and in are the days of freedom of expression and personal choice, as well as using colorful and playful makeup to express yourself. Being a vegan and cruelty free company is not easy. It took a lifetime of lessons to build the company to the level where they are today. Leading the world one unicorn at a time is not as easy as Doe Deere and Lime Crime make it look. Doe knows that by telling the world to live their lives and dreams to the fullest, it’s bound to make a change that will create a positive place for many more people.
Changing the world, riding unicorns and being the colorful, powerful personality that she is just comes natural to Doe Deere and to make i even better, she can do it all and not have to freshen up her rich red lipstick or adjust her green eye shadow before the next day. Take a line from Dow Deere and follow your heart because that’s not a Lime Crime, or is it?
Follow Doe Deere on Instagram @DoeDeere.