Building a Workplace Where Women Can Thrive – Bumble CEO Whitney Wolfe
Whitney Wolfe stated that she noticed gender imbalance in the dating apps when she co-founded first dating app. This is a problem that she desired to solve in the future. She adds that she became sick of seeing how women waited for men to message them. Thus, she created Bumble which works differently from other dating apps. With Bumble, women had an alternative to making their perfect match or make the first move. Whitney says that what was seen as fighting against inequality became her life mission of empowering women in making the first move in everything they engage in.
To match the cultural values of Bumble, she hired women to run the app. In fact, she made her first three hires to girls who by then they were in college. They were inexperienced, but they played a role in marketing the dating app on campus.
Just in three years, the firm was able to expand from four employees to the 80 employees in five countries who multiply quarterly. As the company continued to register growth, she hired experienced technicians. She began to wonder what to do with the rates of increase. By building her firm, Whitney was able to understand that men advocate for themselves candidly and they will ask for an increase in salary often. However, women feel guilty after they ask for an increase in pay. However, she has always encouraged women to demand the compensation they deserve.
Unlike men, women always strive to find a way to socialize, but they don’t speak about money. This doesn’t mean that Bumble always give in to employees’ demand but they uphold the high standards and they offer a fair salary budget just like other firms. Bumble encourages employees to advocate for themselves, and they provide them with the necessary forum to do so.
Whitney Wolfe states that women work tirelessly especially mum. She adds that they have to pick kids from schools, respond to conference calls, among other duties. Additionally, they have to ensure that their responsibilities don’t conflict with board meetings. However, Bumble has built flexibility in all their employees.
Currently, women play the roles of directors in Bumble. Moreover, the management of Bumble is led by a group of senior women who have worked hard to their achievements.
Whitney Wolfe is the founder of Bumble dating up. She is also recognized for co-founding Tinder. She has been on the forefront of advocating the rights of women.
For More info: tim.blog/2018/05/25/whitney-wolfe-herd/