The RealReal Gets Real

Online shopping is not a new phenomenon by any means, but it is still a growing industry that doesn’t seem to be slowing down. Founded in 2011, The RealReal is an app that has made its mark on online shopping. The RealReal began as an online-based consignment shop for luxury items. These luxury items are brands that would otherwise cost a consumer thousands of dollars.

So what makes it different than other online shopping apps? The RealReal does not allow user-to-user selling as many other platforms do. Instead, users send their items in directly for authentication, and from there the items can be purchased. This authentication process is important to the company as they believe that being able to provide a definitive value is better than allowing users to guess what an item might be worth.

Most recently, The RealReal decided to get real. While they have no plans to cease operation of their online-based platform, a physical location in LA was opened at the end of July. It’s been described as a “resale department store” by the chief merchant of The RealReal. This location was not chosen by chance though. The RealReal has noted that LA provides their second largest market.

One of the elements that makes The RealReal stand out is their collaboration with celebrities. This has helped The RealReal quickly gain popularity, and they are sure to make good use of the 12,000 square foot store. Their physical location has a department for handbags, and a separate men’s department too. Jewelry is one of the biggest sellers on the site, so special attention has been taken for this department in their physical location. A good luxury shop in California just wouldn’t be complete without a whisky bar, not to mention the coffee and sandwiches also served. It’s really a one-stop shop!

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