How Whitney Wolfe Overcame All Odds and Became the Bumble CEO

Whitney Wolfe is from a very humble background. She is from a family of a real estate developer while her mother stays at home taking care of her. She was known to be a very disciplined kid and was loved a lot by her parents. Her mother was always there to make sure that the offers her daughter any relevant support that she may desire while in both primary and secondary school. She later left them to join the famous Southern Methodist University. At the campus, she studied a bachelors degree in international studies and had always worked towards following her dreams. She is very optimistic about making it in her thoughts and has lived a very humble life even when she was in University. Read more about Whitney Wolfe on Crunchbase.

When Whitney Wolfe graduated, she started looking for a job. At age 19 she was working at an orphanage and later after a few years went back to her country where she got a marketing job in a computer lab. She was able to perfect her skills in marketing, but on a different project besides the one, she was being invited to market. The project halted and the people who were assigned the job decided to create for them a dating app. She was told to suggest the best name and decided that it should be Tinder. To Whitney Wolfe, it would be more marketable and easy to introduce. When it was ready, she decided to take up the challenge. She went to the Universities across the whole of America and made sure that all the students have joined the dating platform. Within one year, they had managed to have so many subscribers.

Whitney Wolfe Continued to market the project, but a problem came when she had a dispute with a colleague at work. She faced sexual harassment which was a great crime. She had no other option but to leave. As a co-founder, she had to depart with her shares. She used the amount refunded to create another site known as Bumble in 2011. It has been able to do very well over the last few years, and she keeps on inventing new methods of getting more members.

Learn more: https://techcrunch.com/2018/06/06/bumble-ceo-whitney-wolfe-herd-is-coming-to-disrupt-sf/

 

About Whitney Wolfe Founder Bumble

Building a Workplace Where Women Can Thrive – Bumble CEO Whitney Wolfe

Whitney Wolfe stated that she noticed gender imbalance in the dating apps when she co-founded first dating app. This is a problem that she desired to solve in the future. She adds that she became sick of seeing how women waited for men to message them. Thus, she created Bumble which works differently from other dating apps. With Bumble, women had an alternative to making their perfect match or make the first move. Whitney says that what was seen as fighting against inequality became her life mission of empowering women in making the first move in everything they engage in.

One very grateful 🐝

A post shared by Whitney Wolfe Herd (@whitwolfeherd) on

To match the cultural values of Bumble, she hired women to run the app. In fact, she made her first three hires to girls who by then they were in college. They were inexperienced, but they played a role in marketing the dating app on campus.

Just in three years, the firm was able to expand from four employees to the 80 employees in five countries who multiply quarterly. As the company continued to register growth, she hired experienced technicians. She began to wonder what to do with the rates of increase. By building her firm, Whitney was able to understand that men advocate for themselves candidly and they will ask for an increase in salary often. However, women feel guilty after they ask for an increase in pay. However, she has always encouraged women to demand the compensation they deserve.

Unlike men, women always strive to find a way to socialize, but they don’t speak about money. This doesn’t mean that Bumble always give in to employees’ demand but they uphold the high standards and they offer a fair salary budget just like other firms. Bumble encourages employees to advocate for themselves, and they provide them with the necessary forum to do so.

Whitney Wolfe states that women work tirelessly especially mum. She adds that they have to pick kids from schools, respond to conference calls, among other duties. Additionally, they have to ensure that their responsibilities don’t conflict with board meetings. However, Bumble has built flexibility in all their employees.

Currently, women play the roles of directors in Bumble. Moreover, the management of Bumble is led by a group of senior women who have worked hard to their achievements.

Whitney Wolfe is the founder of Bumble dating up. She is also recognized for co-founding Tinder. She has been on the forefront of advocating the rights of women.

For More info: tim.blog/2018/05/25/whitney-wolfe-herd/