For Doe Deere, being her own boss was one of the reasons she launched her makeup company back in 2008. She had created a few other businesses before Lime Crime’s debut and thought that a makeup brand on e-commerce would prove to be the ultimate entrepreneurial adventure as she tells Inspirey.com.
Doe Deere was always into fashion, music and makeup and enjoyed the looks she put together each time she left her home. Lime Crime has come to embody the spirit of the modern young woman who enjoys taking her box of Crayons and coloring outside the lines.
In other words, it’s about rebellious makeup and breaking the old, boring beauty rules. Lime Crime was founded on a basic mission, and according to Doe Deere’s About Me page, the cosmetics were developed to empower both the women and men who wear it:
“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you.”
Just browsing through a few palettes of Lime Crime makeup will prove her point. The textures and shades are odd, radical, bright and loud and yet, also hauntingly ethereal, sexy and high-glam.
Green lipstick and reddish eyeshadow are just a couple of Doe Deere’s contemporary shades. The major cosmetics companies never used to bother featuring these bad-girl palettes, and Doe Deere knew it was time to strike and introduce her brand to the world.
Now, the big beauty players have copied Lime Crime’s crazy-colored palettes and began introducing them to their customers. Even Kylie has “borrowed” ideas from Lime Crime and recently featured green lipgloss.
Doe Deere doesn’t mind; it’s flattering for others to like your look and adopt certain assets. She has molded Lime Crime into an e-commerce standout that continues to dominate the internet’s social + digital spaces. Building a successful beauty brand online is extremely competitive and not for the faint of heart.
Lime Crime has somehow found the beauty recipe to keep creating cosmetics masterpieces. Today, Lime Crime is a force on Instagram with more than 3.3 million followers.
The brand’s gorgeous highlighter palettes, Hi-Lites, are delicate and smooth, and when applied to any part of the face or body, these fantasy textures create iridescent effects.
Another wonderful feature about Lime Crime makeup is in its ethics; the logo happens to be a unicorn, a spirited, kind, fantastical creature. Lime Crime is certified vegan and cruelty-free and recognized by the high standards of PETA and the Leaping Bunny.
What you see is what you get in each Lime Crime item. Doe Deere and her staff are loving and protective toward every animal species.
Lime Crime is an independent beauty company whose headquarters are based in Los Angeles.
To learn more about the brand, visit them here.